The Power of the “Thank You” Card

7:36 pm , February 23, 2011 5
Posted in: Internet Marketing, Personal Marketing, Personality, Writing

I don’t care who you are, I don’t care what you do. The power of the “Thank You” card is universal in any industry.

I make it a goal for myself to send at least one “Thank You” card a week. It doesn’t matter if it’s something as simple as a nice tweet or LinkedIn recommendation; saying “thank you” on a personal level is important and more effective than saying it electronically.

Think about it: How many personal letters do you receive in a week? Most of time, I receive coupons, newspapers, advertisements, or, my favorite, bills. When you see that envelope that has a handwritten name an address, doesn’t it get your blood flowing a bit? Don’t you feel loved?

Now, think about our electronic communication. We say nice things to each other every day. “Thanks for the retweet!” “Thanks for forwarding that email!” This takes minimal effort: a couple of finger strokes, at best.

Think about all the times you really wanted to say “thank you” and mean it. A common problem is always time, but when you make something a habit, it becomes a priority. Make this task a priority. Keep business cards so that you have addresses for people you know. Buy “thank you” cards and stamps and put them in your work bag.

Now that you have the materials, make a list of nice things that people did for you this week or even this month. Do they deserve a “thank you” card? If you think so, then send a personal note. A “thank you” card is appreciated even when it’s late.

No matter the occasion, a “thank you” is always powerful. Take the time to give it a personal touch!

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Jenn

Marketing Consultant at DK New Media

Jenn Lisak is a Marketing Consultant and Client Advocate for DK New Media, an inbound marketing agency that specializes in new media optimization, social media, infographics, and marketing strategy. She is responsible for content and infographic development, social media strategy, and managing and advocating for her clients. She writes and speaks on content marketing, infographics, and social media, and she was nominated for Junior Achievement’s Best and Brightest Award for the Technology division in 2012.

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This entry was posted on Wednesday, February 23rd, 2011 at 7:36 pm

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  • http://brittzyh.wordpress.com Brittani Hensel

    Thanks for writing this post! I find it very important to sit down, and write a good ‘ole handwritten thank you note often. It’s nice to see that others haven’t lost that sense of gratitude and humility when someone is doing something truly wonderful for you, no matter how simple.

  • http://www.slaughterdevelopment.com/ Robby Slaughter

    Thank you cards are fantastic. I love to get them and I love to write them. Great post, Jenn!

  • http://www.tkographix.com Randy Clark

    Thanks Jenn. One a week – I can do that. I recently received a couple of cards and was thrilled, “They must love me!” It should be obvious to me, send thank you cards, but I never made the connection. I never have the time – one a week. I have time for one a week.

  • http://www.EntrepreneursUnpluggd.com Tim Jahn

    Spot on, Jenn. In our fast moving world of tweets, emails, voicemails, texts, instant messages, Skype calls, and who knows what else, a simple thank you card can make people stop in their tracks and smile. And who doesn’t want to smile? ;)

  • http://socialmediamanagerinc.com David Mon

    I like this…great post Jenn!!

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