Successful Content Marketing: Art of the Infographic
Infographics have become all the rage over the past year and they are becoming more important from an SEO, marketing, and lead generation perspective. Today, I spoke at Blog Indiana about how to use them to drive traffic to your site. Here are the main topics I focused on in my presentation:
As the digital content marketing industry continues to change, it is important that we pay attention to other factors that affect our SEO and marketing efforts. Pay attention to the trends and follow what others are doing in order to stay on top of your game. Are you providing the information that people want to read? Are you creating something that compels others to take action? Do you have a call to action for each piece of content you are producing? These are the types of things that we need to think about as marketers.
Additional Infographic Resources
If you’d like more information on the designer, please visit Joel Hackey’s site to see his full portfolio.
As mentioned in my presentation, here is a list of other infographics that embrace all of the elements discussed:
What do you see changing in the industry? What tips do you have for visual content marketing production?
Latest posts by Jenn (see all)
- Benefits of Mobile Marketing Automation [Infographic] – June 11, 2013
- Technology for Successful Sales Enablement [Infographic] – June 10, 2013
- How to Build a Data Center [Infographic] – June 7, 2013
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