Successful Content Marketing: Art of the Infographic

Infographics have become all the rage over the past year and they are becoming more important from an SEO, marketing, and lead generation perspective. Today, I spoke at Blog Indiana about how to use them to drive traffic to your site. Here are the main topics I focused on in my presentation:

As the digital content marketing industry continues to change, it is important that we pay attention to other factors that affect our SEO and marketing efforts. Pay attention to the trends and follow what others are doing in order to stay on top of your game. Are you providing the information that people want to read? Are you creating something that compels others to take action? Do you have a call to action for each piece of content you are producing? These are the types of things that we need to think about as marketers.

Additional Infographic Resources

If you’d like more information on the designer, please visit Joel Hackey’s site to see his full portfolio.

Joel Hackney Designs

As mentioned in my presentation, here is a list of other infographics that embrace all of the elements discussed:

Business Social Media

10 Exotic Vacation Destinations

Obesity in America

10 Accidents in the Top Destinations

Crafting the Perfect Modern Resume

What do you see changing in the industry? What tips do you have for visual content marketing production?

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Jenn

Marketing Consultant at DK New Media

Jenn Lisak is a Marketing Consultant and Client Advocate for DK New Media, an inbound marketing agency that specializes in new media optimization, social media, infographics, and marketing strategy. She is responsible for content and infographic development, social media strategy, and managing and advocating for her clients. She writes and speaks on content marketing, infographics, and social media, and she was nominated for Junior Achievement’s Best and Brightest Award for the Technology division in 2012.