Social Media | Jenn Lisak

Content Calendar Workshop

Posted by | Art, Email Marketing, Infographics, Internet Marketing, People, Personal Marketing, SEO, Social Media | No Comments

One of the biggest problems my clients have is time when it comes to content production. We’ve found that it’s best if you have a planned strategy to get things done. That’s why we’ve developed the Content Calendar Workshop.

Tomorrow, I’m giving a presentation on Content Calendar Workshop: Tips, Tools, and Timesavers. The presentation is embedded below.

If you’d like a free content calendar template, please click below to download the Excel file.

  Download the Content Calendar Template


The 25 Elements of Successful Infographics

Posted by | Art, Infographics, Internet Marketing, SEO, Social Media | One Comment

Infographics have become a commonplace inbound marketing activity in today’s digital age. But, that doesn’t mean all of them are successful. Over the past two years, our team at DK New Media has worked on about 50 infographic projects. Through a process of trial and error, I’ve developed an infographic strategy plan that generates traffic and conversions for my clients. For something, like an infographic, that takes a lot of time, it’s important that we see results.

I’ve created a list of the 25 elements of successful infographics, categorizing the different elements into content, SEO, and social promotion. Generally, infographic production takes about 4-6 weeks with our clients, and it can be a grueling process with approval and design direction. But when we use this checklist for creating them, it tends to make all of our lives easier!

The 25 Elements of Successful Infographics

I’d love to know more about other peoples’ experiences regarding infographic production:

  • Have you created an infographic for your company?
  • Did you outsource the work or keep it internal?
  • What was your biggest frustration?
  • How long did it take you?

The infographic below details the 25 elements that we’ve identified to make an infographic successful. Are there any that you would add to the list?

For more information on this, please feel free to check out my presentation on the 25 Elements of Successful Infographics on Slideshare.

25 Elements of Successful Infographics Presentation

The 25 Elements of Successful Infographics

Technology for Successful Sales Enablement [Infographic]

Posted by | Infographics, Internet Marketing, SEO, Social Media | No Comments

There’s that term again: sales enablement. While the sales process is important, it’s also important that we have the right tools in place to facilitate the process and drive conversions. Having the right technology is imperative to making sales enablement work.

We worked with the team at TinderBox to develop an infographic that dives into the different tools at each stage of the sales process, including:

♦ Lead Nurturing
♦ Lead Prospecting
♦ Lead Qualification
♦ Sales Support
♦ Sales Positioning
♦ Closing the Deal
♦ Capturing Payment
♦ Capturing Feedback

All of these different steps need to be facilitated by a sales enablement process, but also a tool that will integrate the different steps so that everyone is on the same page. Tracking is important, capturing is essential, and workflow is the foundation for a successful sales enablement model.

Which of tools do you use in your own organization? Share your experience and thoughts in the comments section below.


The State of Mobile Content Marketing [Infographic]

Posted by | Email Marketing, Infographics, Internet Marketing, SEO, Social Media | No Comments

Content is consumed is many different ways, including viewing on desktops, tablets, and mobile devices. Over the past couple years, the verdict has been clear: mobile content marketing has become the big player, and if your aren’t paying attention to it, you will lost out on ROI. Did you that open rates have increased by 300% on mobile devices from October 2010 to October 2012? That’s huge!

I worked with the teams at Compendium and Exact Target to compile and present the data they’ve collected into a story about how people are using mobile devices to search and purchase. Here are some interesting findings on the state of mobile content marketing:

  • Mobile email creates twice as many conversions as social activities or search.
  • 51% of US mobile users browse, search, and purchase on mobile devices at home.
  • Web visits on a mobile or tablet device are highest on Thursday at 15.7%.
  • SMS marketing messaging is becoming more popular, with 31.2% of agencies using this tactic to increase click through.

Individual Mobile Content Marketing

I, personally, don’t like purchasing items on my mobile devices; I prefer a desktop to search and browse. But clearly, this is not always the case. People are moving towards mobile devices for a lot of every day tasks, and mobile content marketing optimization is a key player in driving conversions.

After reading the data, what do you find compelling?

Mobile Content Marketing Infographic

Reasons for Unfollowing People on Twitter [Infographic]

Posted by | Infographics, People, Personality, SEO, Social Media | 4 Comments

Above all other social networks, my favorite social media network is Twitter. While there are many reasons, the main reason is because it is socially acceptable to connect with people that you might not know, but want to know. It’s a great way to also curate and promote content.

Twitter is also fickle. People can follow you and unfollow you with one click. If you want to retain a following and create engagement, then it’s important that you keep a couple of things in mind. Specifically, pay attention to the top 15 reasons as to why people unfollow you on Twitter described in the infographic below.

Twitter Tips & Tricks

It seems that the #1 reason why people unfollow others is if the tweeter is”too noisy.” Tweeting all day every day is not going to retain followers. While you should post on a consistent basis, just make sure that it’s reasonable. A way to combat this is to check Twitter during different times in the day. Reply and post what’s really important to you, and engage when appropriate.

I’ve found that a great way to retain a following is to retweet and respond to content that others’ post. It shows that you took the time to engage them and that you cared to respond. This will start forming a relationship.

Another thing to avoid is too much automation. I know it’s hard, especially in our busy world, but it’s important to post personal items and be engaged in real-time.

What are some other reasons you can think of for unfollowing people on Twitter?

Reasons Why People Unfollow You on Twitter

How to Create An Effective Inbound Marketing Campaign Whitepaper

How to Create an Effective Inbound Marketing Campaign [Whitepaper]

Posted by | Email Marketing, Internet Marketing, SEO, Social Media | No Comments

Really proud of the DK New Media team for putting this awesome whitepaper together. Are you struggling with putting together an effective inbound marketing campaign? Well, this whitepaper should really help you out.

Effective Inbound Marketing

In this whitepaper, you will learn the following:

How to Create an Effective Inbound Marketing Campaign– How to start making effective, lovable campaigns.
– How to develop a stellar marketing offer.
– How to recruit a team of content creators and repurpose content.
– Where and how to place an offer on your website.
– How to make effective landing pages.
– How to develop workflows.
– How to market to your existing contacts.
– How to promote your offer through blogging and social media.
– How to measure every element of your campaign.

Curious – what are the problems with your marketing efforts? What would you like to see change in the future? Keep in mind that inbound marketing is not just about click throughs – it’s about creating quality conversions so that they might lead to quality leads. The common misconception is that higher click throughs mean better results. Let’s think about it for a minute. If you have tons of click throughs, but don’t gather in contact information, is that really valuable to your organization? Probably not. Inbound marketing is about creating relationships. We have to nurture those leads for them to turn into valuable assets.

This gives a great idea of how to start and implement an effective inbound marketing campaign to lead to conversions. Check it out, and let me know if you have any questions.
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Looking for someone to speak on content marketing or infographics for your next event? Book Jenn