Above all other social networks, my favorite social media network is Twitter. While there are many reasons, the main reason is because it is socially acceptable to connect with people that you might not know, but want to know. It’s a great way to also curate and promote content.
Twitter is also fickle. People can follow you and unfollow you with one click. If you want to retain a following and create engagement, then it’s important that you keep a couple of things in mind. Specifically, pay attention to the top 15 reasons as to why people unfollow you on Twitter described in the infographic below.
Twitter Tips & Tricks
It seems that the #1 reason why people unfollow others is if the tweeter is”too noisy.” Tweeting all day every day is not going to retain followers. While you should post on a consistent basis, just make sure that it’s reasonable. A way to combat this is to check Twitter during different times in the day. Reply and post what’s really important to you, and engage when appropriate.
I’ve found that a great way to retain a following is to retweet and respond to content that others’ post. It shows that you took the time to engage them and that you cared to respond. This will start forming a relationship.
Another thing to avoid is too much automation. I know it’s hard, especially in our busy world, but it’s important to post personal items and be engaged in real-time.
What are some other reasons you can think of for unfollowing people on Twitter?