Category : Random

There’s that term again: sales enablement. While the sales process is important, it’s also important that we have the right tools in place to facilitate the process and drive conversions. Having the right technology is imperative to making sales enablement work. We worked with the team at TinderBox to develop an infographic that dives into [...]

The day in the life of a project manager is crazy – emails and calls, meetings and conferences, assigning tasks internally, marketing efforts, content production, strategy consultation, managing timelines and priorities – the list goes on and on and on. My bossman, Douglas Karr, always says that my job is literally “herding cats.” Trust me, he’s not [...]

As humans, we face a lot of negativity each and every day. I find that having personal sayings that you live by really help. Here are a couple of personal mantras, or “Words I Live By,” that I’ve come up with, and in case you’re interested, check out part 1 as well. What are some [...]

I had a great time on the Edge of the Web radio with Erin Sparks and Jon Thompson of Site Strategics, an Indianapolis SEO company. The focus of the conversation is what’s hot in the marketing tech world, and specifically, what kind of content marketing is being shared on the Marketing Tech Blog. I always [...]

Earlier today, I put a tweet out asking people what matters most to them in regards to Facebook engagement: likes, comments, or shares. What do you personally think is more valuable on Facebook for your profile (not Page): likes, comments, or shares? #facebookresearch Pls RT — Jenn Lisak (@jlisak) August 21, 2012 While I received [...]