Marketing automation is a very popular tool in my industry, but I had never heard of mobile marketing automation (MMA) before I met our client, Fatstax, an iPad sales app that helps integrate marketing and sales content all in one place. While marketing automation tools help manage contacts, conversions, campaigns, etc., mobile marketing automation is a content goldmine. Think about having all of your presentations, whitepapers, infographics, articles, videos, etc. all in one place and being able to access and share them at any time. During any conversation.
MMA allows you to have a repository of all your content that can be easily emailed to a prospect or client within seconds. Think about providing value from a time perspective!
This infographic delves into the problems that mobile marketing automation solves, as well as the stats to back up why you should be using it in your organization. And big enterprises are paying attention.
Have you heard of a tool like this before? Would you ever use something like this in your organization?