Internet Marketing | Jenn Lisak

How to Start a Personal Blog

How to Start a Personal Blog

Posted by | Internet Marketing, People, Personal Branding, Personal Marketing, Personality | 4 Comments

I was just asked by a client what types of considerations they should take into account when starting a personal blog, and I realized that it would make a great blog post for aspiring bloggers!

I think it’s a great idea to start a personal blog. It’s a place for you to share your thoughts and experiences in our your own voice, aside from the brand that you might work for or any other publications you might write for. Plus, it’s fun!

So, you want to start a blog? What’s first?

1. Decide on a topic or theme.

How to Start a Personal BlogIt’s your blog, but people are drawn to blogs that have a certain theme or niche. It could be anything from something you do for your career to a hobby that you’re very passionate about. Either way, make sure to make that theme clear and promote it as such.

2. Buy a domain name. 

Depending on the topic or the purpose of the blog, the domain name should be thought out carefully. It shouldn’t be too long, and it should be relevant to the topic at hand. You can use a catchy phrase, or you can use your own name. Up to you!

5 Best Domain Name Registrars

3. Pick a Content Management System (CMS).

I might be a bit biased here, but I will always recommend WordPress. It’s easily optimizable, there is a huge development and support community, multiple add-ons and much more. There are two types of WordPress sites: WordPress.com, which is fully hosted by WordPress, then WordPress.org, which is a self-hosted version. Check out this post for the main differences:

Differences Between WordPress.com and WordPress.org

Between the two, I definitely recommend a WordPress.org site, but, unfortunately, if you don’t know what you’re doing (like me!), you’ll need help from a developer to get your site staged and set up. For cost effective option, I’d recommend having a developer friend do it for you or post your job on Elance.*

However, there are a couple other options for easy to setup personal blogging sites, including:

*For some tips on how to use Elance, check out the second section of this infographic tips post

Hosting

If you do decide to go the WordPress.org route, you’ll want to think about hosting. For all of our clients, we use WPEngine, which has 24 hour support and backups. But, if you’re looking for something a little cheaper, here’s a great post from Lifehacker:

5 Best Personal Web Hosts

Site Theme

With a WordPress.org site, half the fun is being able to pick your website theme! One of the greatest places to find WordPress themes is Themeforest, a repository a themes for all types of sites.

When picking a theme, keep these things in mind:

  • Make sure that you pick a theme that will be supported by your CMS platform. A WordPress theme won’t be supported on a Tumblr blog.
  • To avoid the headache of optimizing for mobile, tablet and desktop, select a responsive theme that will adjust for all three.

So, there you have it! Have you ever wanted to start a personal blog, but haven’t?

Connecting with the Brand: The PERQ Marketing Culture

Posted by | Internet Marketing, People, Personality, Random | 2 Comments

Before I begin, for disclosure purposes, I should note that I do have a couple of friends in the marketing department at PERQ (shout out to Courtney, Muhammad, and Bryant). But I’ve always known that all three (and the rest of the department) are talented individuals, and a big round of applause is in order.

UberWhen I was a junior in college, I was part of an internship/living program at Butler that had us tour different companies around Indy once a week. One of the businesses we toured was CIK Enterprises, which, for the record, looks completely different than what it does now. I remember that the building was large and open, and I thought it was much nicer than the standard corporate American office. Despite the cubicles, it seemed like the culture supported open communication and was a little “alternative.” I liked it. I even considered applying there after college.

But given where I work now and years in between the initial CIK introduction, man, has it changed. Not just the name, but the BRAND. Yeesh.

I had the lucky opportunity to get a tour of the design overhaul in the PERQ building a couple of weeks ago, and I was already super impressed. This was even before their wall art, book shelves and street sign! The colors, the culture, the benefits – all of it – was completely different and “positive.” A big kudos for the design overhaul is definitely called for.

Then, I started to notice the marketing communications coming through for their launch party tonight (are you going? let’s chat!), and I was even more impressed. The attention to detail, the strategic partnerships, and the incentives alone set the stage for the marketing efforts to come. In order to get as many attendees as possible, they teamed up with Verge to co-market the event. Since parking would be an issue, they have an Uber deal (see above) that makes our lives easier. And they even have an incentive to write a blog post for a chance to win $500 (shush). Well done, team.

Incentive

For more information on PERQ and their new product, FATWIN, check out our recent interviews on Edge of the Web Radio:

PERQ Marketing Interview: Part 1 PERQ Marketing Interview: Part 2

Anywho, a big shout out to the fantastic marketing efforts in the past couple months, and I’m looking forward to seeing everyone tonight. Cheers!

Content Calendar Workshop

Posted by | Art, Email Marketing, Infographics, Internet Marketing, People, Personal Marketing, SEO, Social Media | No Comments

One of the biggest problems my clients have is time when it comes to content production. We’ve found that it’s best if you have a planned strategy to get things done. That’s why we’ve developed the Content Calendar Workshop.

Tomorrow, I’m giving a presentation on Content Calendar Workshop: Tips, Tools, and Timesavers. The presentation is embedded below.

If you’d like a free content calendar template, please click below to download the Excel file.

  Download the Content Calendar Template

Enjoy!

The 25 Elements of Successful Infographics

Posted by | Art, Infographics, Internet Marketing, SEO, Social Media | One Comment

Infographics have become a commonplace inbound marketing activity in today’s digital age. But, that doesn’t mean all of them are successful. Over the past two years, our team at DK New Media has worked on about 50 infographic projects. Through a process of trial and error, I’ve developed an infographic strategy plan that generates traffic and conversions for my clients. For something, like an infographic, that takes a lot of time, it’s important that we see results.

I’ve created a list of the 25 elements of successful infographics, categorizing the different elements into content, SEO, and social promotion. Generally, infographic production takes about 4-6 weeks with our clients, and it can be a grueling process with approval and design direction. But when we use this checklist for creating them, it tends to make all of our lives easier!

The 25 Elements of Successful Infographics

I’d love to know more about other peoples’ experiences regarding infographic production:

  • Have you created an infographic for your company?
  • Did you outsource the work or keep it internal?
  • What was your biggest frustration?
  • How long did it take you?

The infographic below details the 25 elements that we’ve identified to make an infographic successful. Are there any that you would add to the list?

For more information on this, please feel free to check out my presentation on the 25 Elements of Successful Infographics on Slideshare.

25 Elements of Successful Infographics Presentation

The 25 Elements of Successful Infographics

Technology for Successful Sales Enablement [Infographic]

Posted by | Infographics, Internet Marketing, SEO, Social Media | No Comments

There’s that term again: sales enablement. While the sales process is important, it’s also important that we have the right tools in place to facilitate the process and drive conversions. Having the right technology is imperative to making sales enablement work.

We worked with the team at TinderBox to develop an infographic that dives into the different tools at each stage of the sales process, including:

♦ Lead Nurturing
♦ Lead Prospecting
♦ Lead Qualification
♦ Sales Support
♦ Sales Positioning
♦ Closing the Deal
♦ Capturing Payment
♦ Capturing Feedback

All of these different steps need to be facilitated by a sales enablement process, but also a tool that will integrate the different steps so that everyone is on the same page. Tracking is important, capturing is essential, and workflow is the foundation for a successful sales enablement model.

Which of tools do you use in your own organization? Share your experience and thoughts in the comments section below.

Technology-For-A-Successful-Sales-Enablement-Model-mod

The State of Mobile Content Marketing [Infographic]

Posted by | Email Marketing, Infographics, Internet Marketing, SEO, Social Media | No Comments

Content is consumed is many different ways, including viewing on desktops, tablets, and mobile devices. Over the past couple years, the verdict has been clear: mobile content marketing has become the big player, and if your aren’t paying attention to it, you will lost out on ROI. Did you that open rates have increased by 300% on mobile devices from October 2010 to October 2012? That’s huge!

I worked with the teams at Compendium and Exact Target to compile and present the data they’ve collected into a story about how people are using mobile devices to search and purchase. Here are some interesting findings on the state of mobile content marketing:

  • Mobile email creates twice as many conversions as social activities or search.
  • 51% of US mobile users browse, search, and purchase on mobile devices at home.
  • Web visits on a mobile or tablet device are highest on Thursday at 15.7%.
  • SMS marketing messaging is becoming more popular, with 31.2% of agencies using this tactic to increase click through.

Individual Mobile Content Marketing

I, personally, don’t like purchasing items on my mobile devices; I prefer a desktop to search and browse. But clearly, this is not always the case. People are moving towards mobile devices for a lot of every day tasks, and mobile content marketing optimization is a key player in driving conversions.

After reading the data, what do you find compelling?

Mobile Content Marketing Infographic

Looking for someone to speak on content marketing or infographics for your next event? Book Jenn