Infographics | Jenn Lisak

Content Calendar Workshop

Posted by | Art, Email Marketing, Infographics, Internet Marketing, People, Personal Marketing, SEO, Social Media | No Comments

One of the biggest problems my clients have is time when it comes to content production. We’ve found that it’s best if you have a planned strategy to get things done. That’s why we’ve developed the Content Calendar Workshop.

Tomorrow, I’m giving a presentation on Content Calendar Workshop: Tips, Tools, and Timesavers. The presentation is embedded below.

If you’d like a free content calendar template, please click below to download the Excel file.

  Download the Content Calendar Template


The 25 Elements of Successful Infographics

Posted by | Art, Infographics, Internet Marketing, SEO, Social Media | One Comment

Infographics have become a commonplace inbound marketing activity in today’s digital age. But, that doesn’t mean all of them are successful. Over the past two years, our team at DK New Media has worked on about 50 infographic projects. Through a process of trial and error, I’ve developed an infographic strategy plan that generates traffic and conversions for my clients. For something, like an infographic, that takes a lot of time, it’s important that we see results.

I’ve created a list of the 25 elements of successful infographics, categorizing the different elements into content, SEO, and social promotion. Generally, infographic production takes about 4-6 weeks with our clients, and it can be a grueling process with approval and design direction. But when we use this checklist for creating them, it tends to make all of our lives easier!

The 25 Elements of Successful Infographics

I’d love to know more about other peoples’ experiences regarding infographic production:

  • Have you created an infographic for your company?
  • Did you outsource the work or keep it internal?
  • What was your biggest frustration?
  • How long did it take you?

The infographic below details the 25 elements that we’ve identified to make an infographic successful. Are there any that you would add to the list?

For more information on this, please feel free to check out my presentation on the 25 Elements of Successful Infographics on Slideshare.

25 Elements of Successful Infographics Presentation

The 25 Elements of Successful Infographics

Benefits of Mobile Marketing Automation [Infographic]

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Marketing automation is a very popular tool in my industry, but I had never heard of mobile marketing automation (MMA) before I met our client, Fatstax, an iPad sales app that helps integrate marketing and sales content all in one place. While marketing automation tools help manage contacts, conversions, campaigns, etc., mobile marketing automation is a content goldmine. Think about having all of your presentations, whitepapers, infographics, articles, videos, etc. all in one place and being able to access and share them at any time. During any conversation.

MMA allows you to have a repository of all your content that can be easily emailed to a prospect or client within seconds. Think about providing value from a time perspective!

This infographic delves into the problems that mobile marketing automation solves, as well as the stats to back up why you should be using it in your organization. And big enterprises are paying attention.

Have you heard of a tool like this before? Would you ever use something like this in your organization?

Mobile Marketing Automation Infographic

Technology for Successful Sales Enablement [Infographic]

Posted by | Infographics, Internet Marketing, SEO, Social Media | No Comments

There’s that term again: sales enablement. While the sales process is important, it’s also important that we have the right tools in place to facilitate the process and drive conversions. Having the right technology is imperative to making sales enablement work.

We worked with the team at TinderBox to develop an infographic that dives into the different tools at each stage of the sales process, including:

♦ Lead Nurturing
♦ Lead Prospecting
♦ Lead Qualification
♦ Sales Support
♦ Sales Positioning
♦ Closing the Deal
♦ Capturing Payment
♦ Capturing Feedback

All of these different steps need to be facilitated by a sales enablement process, but also a tool that will integrate the different steps so that everyone is on the same page. Tracking is important, capturing is essential, and workflow is the foundation for a successful sales enablement model.

Which of tools do you use in your own organization? Share your experience and thoughts in the comments section below.


How to Build a Data Center [Infographic]

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I absolutely love working with Doug Theis, VP of Sales, and the team at Lifeline Data Centers. Knowing nothing about how a data center works, their team has helped educate us at DK New Media and other businesses in the Midwest on what model is right for you to protect your data.

When we began working with Lifeline, we thought it would be a great idea to explain how to build a data center so that people, like me, could have a better understanding of how it works and why they’re viable. We even developed a virtual tour of the Lifeline Data Centers facility, courtesy of our awesome developer, Stephen.

Check Out the Virtual Tour of Lifeline Data Centers

Do you house your own data? Or do you have an outsourced solution like Lifeline Data Center? Share your thoughts below!

How to Build a Data Center Infographic

Closing the Gap Between Sales & Marketing Through Sales Enablement [Infographic]

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The sales process is continually changing with the dynamic nature of technology and marketing. Over the past decade, the idea of sales enablement has come to light, and, as marketers and sales people, we have to change with it.

Before we can change our process, we have to identify the current problems with it. Our client, TinderBox, created a list of problems that enterprise businesses face every day:

♦ 70% of respondents said that there greatest sales challenge when closing the revenue gap is developing an effective sales process and having it executed properly.
♦ 53% of respondents said it was problems with consistent messaging.
♦ 41% said it was organizational alignment.

What’s worse is that the sales cycle is 22% longer than it was 5 years ago. Seriously? We have more technology and software than we ever had before, and now we’ve extended the sales cycle? We really need to step up our game, folks.

Why Sales Enablement is the Solution

Sales enablement helps us define and refine the process to eliminate costs. Get rid of duplicate content. Have an effective training program. Create content that speaks to your messaging. We can create great content all day long, but if sales and marketing aren’t speaking, then what’s the point? Let’s drive conversions instead of just visits.

How have you implemented sales enablement within your organization?

The State of Mobile Content Marketing

Looking for someone to speak on content marketing or infographics for your next event? Book Jenn