Infographic: Evolution of a Salesperson

Infographics have always been a passion of mine – I love looking at the beautiful design work, getting valuable information from the statistics, and sharing them on my social networks. This project is particularly important to me because it was the first infographic project that I managed completely on my own at DK New Media! I was even more excited when I was approached with the topic of the evolution of a salesperson.

When Caskey Training approached us, I was excited to dive in. Sales is such an ever-changing industry, especially in this day and age. This infographic goes  through different time periods and how the sales and customer roles had changed over the ages. The roles were greatly affected by the present economy and the customer attitude. Over time, sales has taken a turn to focus more on creating relationships instead of simply manufacturing and telling consumers what they should but.

Evolution of a Salesperson Findings

Here are some interesting findings from the research we conducted:

-In the 1950s – 1970s, customer satisfaction didn’t really matter as long as goods were produced and shipped.

-Trust with customers didn’t really resonate until the 1980s.

-Now, 70% of customer’s buying decisions are made before the salesperson even gets involved. In the 1800s – 1900s, consumers were told what to buy.

For more findings, check it out the Evolution of a Salesperson!

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Jenn

Marketing Consultant at DK New Media

Jenn Lisak is a Marketing Consultant and Client Advocate for DK New Media, an inbound marketing agency that specializes in new media optimization, social media, infographics, and marketing strategy. She is responsible for content and infographic development, social media strategy, and managing and advocating for her clients. She writes and speaks on content marketing, infographics, and social media, and she was nominated for Junior Achievement’s Best and Brightest Award for the Technology division in 2012.

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