Email Marketing | Jenn Lisak

Content Calendar Workshop

Posted by | Art, Email Marketing, Infographics, Internet Marketing, People, Personal Marketing, SEO, Social Media | No Comments

One of the biggest problems my clients have is time when it comes to content production. We’ve found that it’s best if you have a planned strategy to get things done. That’s why we’ve developed the Content Calendar Workshop.

Tomorrow, I’m giving a presentation on Content Calendar Workshop: Tips, Tools, and Timesavers. The presentation is embedded below.

If you’d like a free content calendar template, please click below to download the Excel file.

  Download the Content Calendar Template

Enjoy!

The State of Mobile Content Marketing [Infographic]

Posted by | Email Marketing, Infographics, Internet Marketing, SEO, Social Media | No Comments

Content is consumed is many different ways, including viewing on desktops, tablets, and mobile devices. Over the past couple years, the verdict has been clear: mobile content marketing has become the big player, and if your aren’t paying attention to it, you will lost out on ROI. Did you that open rates have increased by 300% on mobile devices from October 2010 to October 2012? That’s huge!

I worked with the teams at Compendium and Exact Target to compile and present the data they’ve collected into a story about how people are using mobile devices to search and purchase. Here are some interesting findings on the state of mobile content marketing:

  • Mobile email creates twice as many conversions as social activities or search.
  • 51% of US mobile users browse, search, and purchase on mobile devices at home.
  • Web visits on a mobile or tablet device are highest on Thursday at 15.7%.
  • SMS marketing messaging is becoming more popular, with 31.2% of agencies using this tactic to increase click through.

Individual Mobile Content Marketing

I, personally, don’t like purchasing items on my mobile devices; I prefer a desktop to search and browse. But clearly, this is not always the case. People are moving towards mobile devices for a lot of every day tasks, and mobile content marketing optimization is a key player in driving conversions.

After reading the data, what do you find compelling?

Mobile Content Marketing Infographic

How Email Integrates Multi-Channel Marketing [Infographic]

Posted by | Email Marketing, Infographics, Internet Marketing, SEO | No Comments

Multi-channel marketing is key to today’s fast-paced and multiple touch point world. One of the key marketing activities that enhances multi-channel marketing is email. Email marketing is a fantastic way to alert your prospects and clients of what kinds of content you’ve been producing. It’s also a great way to collect data in order to better profile your prospects.

This email marketing infographic delves into the ways you can use email to lead more people to your site and engage with your brand. Are you creating email marketing campaigns for your brand? If not, you definitely should be. It increases customer retention, it’s cost effective, and it keeps your brand top of mind.

Delivra & Multi-Channel Marketing

While I’m sad that they are no longer sponsors, I’m really happy to have had the chance to work with the email marketing team at Delivra for a year. I’m even happier to report that they didn’t leave because they weren’t happy with our work, but because they were producing so many leads on their own that our services were no longer needed. As much as I love working with my clients, I love hearing success stories even more.

Best of luck to our former email marketing sponsors, and keep enjoying their fantastic content on their email marketing blog.

Multi-Channel Marketing Infographic

Resource: The Importance of a Click Whitepaper

Posted by | Email Marketing, Internet Marketing, SEO | No Comments

Importance of a Click WhitepaperI absolutely love working with the Delivra team because they are so knowledgeable in the email marketing field, as well as collaborative with us and the Marketing Tech Blog. Plus, I get to work with one of my fellow Butler marketing grads, Lavon Temple!

While I’m sad that they’re leaving us as sponsors, I’m so happy for their inbound marketing success. They found our sponsorship valuable, but what’s even better news is that they are generating so many inbound marketing leads on their own! It is really great to see an Indianapolis-based company succeeding in their field. I can’t wait to see where they’ll go in the future.

Importance of a Click Whitepaper

They just finished creating this awesome whitepaper about the importance of a click in email marketing. It’s short, concise, and great info. Did you know that CTR is statistically higher when the company’s name is included in the subject line than no company mention? And that “click here” gets a higher percentage of clicks over “submit” or “go”? Getting those click throughs are imperative to getting closer to a sale. Furthermore, email marketing is a great way to increase click throughs, and therefore, getting closer to a conversion. If you’re not using email marketing in your marketing efforts, you should really think about doing it. It’s helped us a ton with the Marketing Tech Blog.

Check out this awesome whitepaper for more info on how to improve your click through rate. And feel free to reach out to the team if you have any questions – they’re really helpful!

Download the Importance of a Click Whitepaper
How to Create An Effective Inbound Marketing Campaign Whitepaper

How to Create an Effective Inbound Marketing Campaign [Whitepaper]

Posted by | Email Marketing, Internet Marketing, SEO, Social Media | No Comments

Really proud of the DK New Media team for putting this awesome whitepaper together. Are you struggling with putting together an effective inbound marketing campaign? Well, this whitepaper should really help you out.

Effective Inbound Marketing

In this whitepaper, you will learn the following:

How to Create an Effective Inbound Marketing Campaign– How to start making effective, lovable campaigns.
– How to develop a stellar marketing offer.
– How to recruit a team of content creators and repurpose content.
– Where and how to place an offer on your website.
– How to make effective landing pages.
– How to develop workflows.
– How to market to your existing contacts.
– How to promote your offer through blogging and social media.
– How to measure every element of your campaign.

Curious – what are the problems with your marketing efforts? What would you like to see change in the future? Keep in mind that inbound marketing is not just about click throughs – it’s about creating quality conversions so that they might lead to quality leads. The common misconception is that higher click throughs mean better results. Let’s think about it for a minute. If you have tons of click throughs, but don’t gather in contact information, is that really valuable to your organization? Probably not. Inbound marketing is about creating relationships. We have to nurture those leads for them to turn into valuable assets.

This gives a great idea of how to start and implement an effective inbound marketing campaign to lead to conversions. Check it out, and let me know if you have any questions.
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