Category : Social Media

Reasons for Unfollowing People on Twitter [Infographic]
1:40 am , January 15, 2013 4

Above all other social networks, my favorite social media network is Twitter. While there are many reasons, the main reason is because it is socially acceptable to connect with people that you might not know, but want to know. It’s a great way to also curate and promote content. Twitter is also fickle. People can [...]

How to Create an Effective Inbound Marketing Campaign [Whitepaper]
12:42 am , November 16, 2012 0

Really proud of the DK New Media team for putting this awesome whitepaper together. Are you struggling with putting together an effective inbound marketing campaign? Well, this whitepaper should really help you out.   Effective Inbound Marketing In this whitepaper, you will learn the following: – How to start making effective, lovable campaigns. – How to [...]

How We Consume Content From Brands [Infographic]
11:52 pm , November 15, 2012 0

How we consume content is drastically changing with all of the technology that is coming into play, such as tablets and smartphones. Zmags, my digital magazine publisher client, has realized this fact and is working with large retail brands to help them increase shopping cart revenue. Furthermore, they are working with brands to create a [...]

Why Having Less Form Fields Drives Conversions [Infographic]
11:40 pm , November 15, 2012 0

I’ve been having the form fields argument with clients for a LONG time. “But we want to have as much information as possible!” “But I NEED their phone number.” No, you don’t. You want to know why? If you have an email address, you can probably get the company name from the end of the [...]

The Ecosystem of Lifecycle Marketing [Infographic]
11:26 pm , November 15, 2012 0

This is one of my favorite infographics that DK New Media has done so far, with the awesome team at Right On Interactive about lifecycle marketing. As a marketing automation provider, they focus on the path of a prospect: what actions they take, what they download, and how and when they become a customer. This [...]