Infographics have become a commonplace inbound marketing activity in today’s digital age. But, that doesn’t mean all of them are successful. Over the past two years, our team at DK New Media has worked on about 50 infographic projects. Through a process of trial and error, I’ve developed an infographic strategy plan that generates traffic and conversions for my clients. For something, like an infographic, that takes a lot of time, it’s important that we see results.
I’ve created a list of the 25 elements of successful infographics, categorizing the different elements into content, SEO, and social promotion. Generally, infographic production takes about 4-6 weeks with our clients, and it can be a grueling process with approval and design direction. But when we use this checklist for creating them, it tends to make all of our lives easier!
The 25 Elements of Successful Infographics
I’d love to know more about other peoples’ experiences regarding infographic production:
- Have you created an infographic for your company?
- Did you outsource the work or keep it internal?
- What was your biggest frustration?
- How long did it take you?
The infographic below details the 25 elements that we’ve identified to make an infographic successful. Are there any that you would add to the list?
For more information on this, please feel free to check out my presentation on the 25 Elements of Successful Infographics on Slideshare.